How social is your website?

Did you know that social media shares are one of the best ways to get your website noticed both on social media sites and in searches?

According to a survey conducted by Pew Research’s Internet Project in 2013, 73% of all adults use at least one social network and that number grows to 90% for internet users 18-29 years old, which represents one of the most important demographics for businesses looking to tap discretionary income.

A secondary benefit to integrating social media into your website is that Google’s newest search algorithm now weighs social media shares when determining a website’s page ranking.  Google’s reasoning is that better content generates more shares and should be rewarded in the search engine rankings.

Adding social media links to your website

The are several ways to add social media share buttons to your website.  The easiest way to add buttons is by signing up with Share This. Depending on how you plan on implementing your Share This widget, you can either download the base JavaScript that you can paste into your website, or you can choose your CMS platform and download a plugin that will inject the code into your site.

Start the sharing yourself

Studies have shown that people are more willing to “Like” or “Tweet” content that others have already shared.  One of the best ways to get site visitors to share your content is by sharing the content yourself on your business accounts, as well as your personal accounts so that your share number doesn’t sit on zero and your visitors are more likely to share your content.

Of course the best way to increase your website’s share-ability is to write great, unique content that your target audience is interested in and wants to share.  This is where using your Google Analytics data can help you to shape content or products that is appealing to your website visitors, increasing their likelihood to share.

In the near future we will be blogging about each of the major social networks and how you can use them to help grow your business.  If you would like to talk about how your website can become more social and how to use social media to grow your business, get in contact with us.