How social is your business? Do you have a Facebook page, a Twiiter handle and maybe even a Pinterest account?
For the past several years, “being social” has been the buzz for everyone from Fortune 100 companies to your local dog-walker. The benefits of engaging with your audience on social media can be huge! It’s possible for posts from any size business to go viral and drive an increase in brand awareness and sales.
Having followers isn’t enough.
Since the explosion of social media, businesses have been told that increasing followers is all that’s necessary for social media to increase your business revenue. Like we just said, it is possible for social media to increase your brand awareness through likes, shares, retweets, and repins. However, if your goal isn’t only to increase brand awareness then you don’t only need your funny messages to be shared, but you need links to your website, products, and blog posts. With the most recent update to the major search algorithms, the popularity of your website on social media now influences your search result ranking.
Search engines use social connections to determine what searchers see
I remember when it was possible to tell someone “Google Denton taco stands” and look at the third result. That was all it took so that your friend was looking at the same website without having to tell them the web address or anything else. After the recent round of updates and data sharing made possible between social media and search engines, what a user’s friends share, the brands they like, and what they’ve shared in the past, all influence the search engine ranking results. This is why it is even more important for businesses to not only have people connected to their social media pages, but also having people engaged and sharing content from their website.
Share, share, share!
Look at the top right of your browser window. See the Facebook Like, Twitter Tweet, Email button, and the “Share This” buttons? Including these buttons on your website will increase the likelihood that visitors will share your content with their social circles. According to Facebook’s internal data team, the average Facebook user has 190 friends, with over 15% of users having 500 or more friends. With those numbers in mind, think of the kind of influence a single share can have on your website’s traffic. If one person shares your post, almost 200 people will see your post. If 1% of those people share your post, now your post has been seen by 600 people. If your website is shared again by 1% of users, your website has now been exposed to almost 2000 potential customers.
So what are you waiting for? Start encouraging your website visitors to share your content with their friends. Encourage them to connect with your company on Facebook, Twitter, Pinterest, Foursquare, YouTube, and anywhere else your company has a presence. And while you’re at it, don’t forget to Like Oso Studio on Facebook and Follow us on Twitter!
PS. If you need help managing your company’s social media. Drop us a note or give us a call at 940.600.4684 and we would be more than happy to lend a helping hand!