What I’ve read this week

You can learn a lot by reading. Every day I set aside a couple of hours to read articles and to learn about what’s new and changing in the world. When you work in digital marketing, you can go to bed one night and wake up the next morning to a brand new world. That’s why I read as much as I do.

Since it can be hard to cut through all of the articles that are out there, here are a couple of articles that I found particularly interesting and useful.

There are many ways to contribute to WordPress by Chris Lema

Chris Lema is one of my favorite bloggers who just happens to also be a WordPress Advisor. He’s been working with WordPress for the past several years and has spoken at a lot of WordCamps, so he knows what he’s taking about. His article about what counts as a WordPress contribution was probably the top article I read this week.

As the owner of a web design agency focused on WordPress, I spend a lot of time thinking about how we can give back to WordPress and contribute to helping it grow. Chris’s opinion on the matter is, a business that is focused on helping other businesses and individuals become successful by using WordPress is contributing to WordPress. The more WordPress grows, the better it can become as we discover new applications for it and design new ways to expand its core functions.

7 Obsolete SEO Tactics You’re Wasting Your Time On by Neil Patel

If you’ve been in business for any length of time, you’ve heard of Search Engine Optimization. Google, and to a lesser extent Yahoo and Bing, drive a majority of the web’s traffic so how you rank on those sites can be the difference between making your rent this month or not. Neil Patel has worked with a lot of huge brands to develop SEO campaigns and drive more traffic and revenue to their site. He’s become so well known and generates a huge positive ROI that his annual fee is 7-figures.

Neil takes a lot of the mystery out of SEO and content marketing through his QuickSprout blog. This week he walked through some outdated techniques that a lot of sites are still using. One of the biggest take aways from this article is the shift from 1-3 keyword phrases driving traffic to more detailed searches driving traffic that’s ready to buy. I don’t know about you, but I’d rather have one visitor become a paying client than 100 visitors who either aren’t qualified nor ready to buy.

3 Ways to Use Analytics to Increase Your Conversion Rate by The Kissmetrics Blog Team

If you’re selling online, you have to use analytics to see where you can do better and to quantify your results. Kissmetrics takes using analytics a step further and shows you how a couple of large brands have used analytics to increase their sales. In the case of Build.com, they were able to see that their visitors were confused about how the coupon codes worked. By using their analytics software, Build.com has increased conversion by 6%.

Kissmetrics knows a thing or two about analytics. They’ve developed an analytics application that goes one step beyond what Google Analytics can provide. Instead of just providing you with raw visitor numbers, Kissmetrics is linked to your site’s user management system so that you can see not only what users are doing on your website, but who is taking these actions. This is incredibly powerful for ecommerce as you can analyze the flow from abandoned purchases and remove any bottlenecks to improve your conversion rate and generate more revenue.

What are some interesting articles that you’ve read this week?