We are an Austin Web Design studio.
We build websites that increase revenue, sales, and leads.
We’re different from a lot of other web design studios. We don’t focus on making your site look “cool” or having “award winning design” Why? Because winning an award for the design of your website isn’t going to increase your revenue. Instead of chasing the latest trend, we focus on research driven design and user interface layout. We love design as much as anyone else, but working with you to increase revenue, sales, or leads through your website is more important to us. The real proof of our work isn’t in the number of awards we win or the latest tech fad bandwagon we jump on. Our proof comes from helping you to grow your business using web design.
Before we get started on a new web design, we always start with a free needs consultation. This allows us to understand your needs and goals and gives you a chance to get to know us before making any commitment. During our consultation, we work to find the answer to one question – what does your website need to do for your business. Once we’ve established a list of actionable goals for your website, we get to work.
A deep understanding of your business and your target customers is essential in allowing us to deliver a successful web experience. We’ll start by reviewing your current website. We review your site analytics to identify conversion road blocks and identify usability issues. Sometimes the best web design can come from minor changes to your existing website. We conduct interviews of internal and external stakeholders to identify design, usability, and content issues. We’ll conduct an audit of your competition so that we can see what your prospective clients are seeing. By developing user personas, we put ourselves in the user’s shoes and design with an individual’s needs in mind. When we assign a name and a face to a user, they become real and we can tailor our design to fit their information needs.
If time and money were unlimited we would skip this step and get to the fun. But since they are not, we take this step seriously to insure that your investment has the largest impact possible. The plan is never set in stone; we are always adjusting throughout our process as we measure results and iterate. As part of the planning process we develop success metrics. This keeps everyone on track as we move towards a common goal. We’ll conduct a brand and product workshop with you so that we have a firm understanding of who you are as an individual and as a company. Understanding your brand’s values allows us to develop a content plan that reflects those values. We’ll create a project roadmap to identify our milestones and each of our responsibilities. We also identify risk factors that will keep us from completing the project on time or that will effect our deliverables. Our plan includes the steps we take to mitigate these risks.
Designing a successful website is a combination of art and science. We consider your complete web design just as important as the design of your buttons. We bring beauty and utility together to improve visitor interaction and drive more conversions. Your goals, your users, and your brand will drive the design of the experience. Based on the content plan we create together, we’ll create the information architecture to organize your content. We’ll use user scenarios to identify menu organization and internal links. If most users are looking for one page, we’ll make it easy to find and not three clicks away. Using site wireframes to test for usability, we build a visual site scape. Once everyone is happy with the look and feel of the site scape, we create a visual style guide that we’ll use when designing visuals and coding.
Three, two, one, launch. We treat your web site launch like we’re NASA. Before we even get close to three we put analytics in place and test your website for cross-browser compatibility. We’ll manage every step of the launch process so that the launch is painless for you and your IT team.
Assess & Iterate
After a brief (very brief) break to celebrate the launch of your website, we get back to work and check the numbers. We assess how effectively we met your goals and adjust to do even better. We believe in ongoing incremental improvements. Rarely does the “big bang” theory work in web design. By reviewing analytics we can see where visitors are still having problems and address this issue. Release, measure, release. Rinse and repeat.