The Winnsboro Fine Art Market is an annual event produced by the Winnsboro Main Street Association with the goal of increasing tourism and raising awareness of the thriving arts community in Winnsboro.
When we were approached by the Winnsboro Fine Art Market to redesign their current website, we knew it needed to be welcoming, artistic, and easy to use for both visitors and site administrators.
One of the unique challenges of the site was that it served as the main hub of information for artists, visitors, sponsors, and volunteers. We knew that each section needed to display unique information, while still keeping the overall theme.
We developed a unique template for each type of visitor that targeted information to them. For the artists concerned about selling their art, we offered visitor statistics and rotating testimonials from previous artists. For visitors, we provided information about lodging and dining options in town as well as information on what type of art to expect.
As a result of their new website, the Winnsboro Fine Art Market experience increased attendance even with colder than expected weather.